Summary:

Objective:

Strengths:

• Solution oriented, inventive, enthusiastic, self-starter
• Creative, with a multi-disciplined background informed by multiple technical, business and creative pursuits
• Attention to detail with eye for standards
• Excellent verbal and written communication skills
• Able to communicate effectively with personnel from any level and/or area of the business
• Often deemed the liaison between creative and engineering personalities
• Able to give and take direction as well as provide creative input and/or direction
• Encourage team growth, collaboration and knowledge transfer
• Experienced team lead, senior level lead, and mentor
• Accustomed to fast-paced environments and managing multiple projects with independent delivery schedules
• Experience building brand and design guidelines as well as style guides
• Deep experience in rapid screen design and prototyping informed by iterative user testing
• Experienced usability tester with necessary soft skills to encourage informative and beneficial results
• Comprehensive background in practices related to User Experience Engineering:
  • Graphic Design
  • User Interface Design
  • Application Design
  • Multiple Design Tools
  • Collaborative Methods
  • Prototyping
  • High Fidelity Screen Mockups
  • Requirements Specifications
  • Human Factors
  • Requirements Elicitation
  • User Interviews
  • Usability Testing
  • Iterative Design / Test Methodologies
  • Formal Usability Laboratory testing
  • Informal ("guerilla") Usability Testing Techniques
  • Presentation Layer Development - HTML, CSS JavaScript, SQL, ASPX/.NET
  • Universal Web or Application Design
  • Design Documentation
  • Design Specification and Annotation
  • Pattern Libraries
  • Design Standards
  • Editorial Standards
  • Expert Review / Heuristic Review / Usability Scorecards

Technical skills:

Summary of Accomplishments:

• Provided UI design and prototyping to business critical web application software development projects
• Engaged customers/users in UI design processes for web application software development projects
• Documented UI designs for project Business Requirements Documents
• Engaged BA and Development personnel in usability testing and user research
• Designed and developed process documentation for UX engagement in web application software development projects
• Established, maintain, schedule and procure presenters for the Walmart User Experience User Group (UXUG)
• Evangelizing UX/Usability and User-Centered design paradigms through presentations, face to face meetings, relationship building, publishing articles and blogs, working directly with business and development teams
• Introduction of UX/Usability to a world's largest retailer's Information Services Division, where none existed before
• Managed Accessibility Audit & Compliance project within world's largest retail business portal site
• Designed and developed a Usability Scorecard to assist in gathering metrics around usability of existing, legacy applications and help drive higher usability standards within the organization
• Designed and developed an Exert Review template to assist in gathering information and metrics around usability and accessibility
• Development of standards and guidelines for web design & development of a corporate retail application portal web site
• Provided (X)HTML/CSS coding, UI architecture consulting and graphics development direction to product managers, user interface teams, and backend development teams at a major e-commerce "dotcom" and technical services corporation
• Rapid development of web-based, user-interface prototypes in a fast-paced, multi-project environment
• Participated in and ran user tests within a fully-implemented formal user testing facility
• Driven user testing in multiple environments and multiple levels ñ "in the wild" to formal
• Development and deployment of web-based store-front interfaces and CMS templates for major online design/print/buy e-commerce Application Service Provider
• Collaborated with multiple partners in development of online application UI screens and page flows
• Designed and developed architecture, content, art direction and graphics for hi-tech corporate web presences
• Designed, architected and implemented multiple web sites for nonprofit agencies/foundations and small businessesóresponsibilities included information architecture, art direction, graphics development, visual continuity, page layout & flow, HTML encoding and functional development, content development, and project management

Professional Experience:

December 2009-Present: Walmart Stores, Inc., Bentonville, AR - Wal-Mart Stores, Inc., Bentonville, AR
Advanced QA Engineer (Sr. Programmer Analyst level) – Usability & UX Specialist/CTFL/QA Merchandising Team Lead.

• Advanced QA Engineer (Sr. Programmer Analyst level) – Usability & UX Specialist/CTFL/QA Merchandising Team Lead
• Evangelist for Usability/UX Design principles throughout Walmart ISD
• Developed Usability Scorecard for Walmart ISD and Walmart Retail Link development teams
• Requirements gathering, test case development, test lab development
• UI testing / web application software testing lead
• Developer of best practices and guidelines in regard to UI design, UX standards, QA testing
• Consultant to development teams for UI design, iterative user testing, best practices in UX Designs
• Presentations to Division on UX/Usability best practices
• Developed workshops to train associates in prototyping processes and requirements gathering
• Stakeholder and contributor to development of division-wide standards for web application development/design and accessibility
• Instrumental in negotiating improved relationship between dotcom and ISD divisions design and UX teams
• Evangelist for Usability/UX Design principles throughout Walmart ISD
• Developed Usability Scorecard for Walmart ISD and Walmart Retail Link development teams
• Requirements gathering, test case development, test lab development
• UI testing / web application & software testing lead
• Developer of best practices and guidelines in regard to UI design, UX standards, QA testing
• Consultant to development teams for UI design, iterative user testing, best practices in UX Designs
• Presentations to Division on UX/Usability best practices
• Developed workshops to train associates in prototyping processes and requirements gathering
• Stakeholder and contributor to development of division-wide standards for web application development/design and accessibility
• Instrumental in negotiating improved relationship between dotcom and ISD divisions design and UX teams

January 2007-December 2009: Walmart Stores, Inc., Bentonville, AR - Programmer Analyst - UX Evangelist/UX Engineer/UX Governance/Web Developer/QA Merchandising Team Lead

• Developed standards and guidelines for UX governance to be adhered to by development teams
• Developed style guides and standards around web screens UI elements
• Consulting/advising application teams on UX guidelines and UI layouts
• Art director and UX expert for major redesign of premium retail application portal web site (Retail Link)
• Prototyping UI screens, internal web sites, internal/external web applications
• HTML/CSS/JavaScript page-flows for web application deployment
• Usability testing of new wire frames and prototypes
• Proof of concept encoding of multiple-user customization for Retail Link
• Built ASPX web site for Retail Link team new hires
• Requirements gathering, test case development, test lab development
• UI testing / web application software testing lead

June, 2006-December, 2006: VeriSign.com, Mountain View, CA
UI Designer/Web Developer working for internal Usability Group at VeriSign, building online interfaces and prototypes for existing and new products.

• Rapid prototyping of UI screens
• Web product & page desgn
• HTML/CSS/JavaScript development for page-flow mock-ups and product prototypes for web deployment
• Requirements gathering
• Web graphics development
• Formal usability testing in test lab
• RITE usatility testing methodology

April, 2004-June, 2006: Cafepress.com, San Leandro, CA
Sr. UI Designer/Web Developer/Team Lead for an "on demand" print services and e-commerce site hosting company providing web-based commerce applications to creative individuals and groups for entrepreneurial deployment of designs printed on a host of products.

• Client service design and interface designer/developer
• Client Services Rep interacting directly with corporate clientele, maaging all corporate partner web site design and development
• Product & web graphic design specialist & Team Lead
• Develop, train and manage team of Web designers/developers, insuring consistent client services development and quality assurance
• Develop on line documentation/training service manuals for design and client services personnel
• Design and development of templates for e-commerce storefronts deployed via memeber administration pages
• Developed product specification informational web pages and product printing template overlays

1998-Present: Seidel & Associates (S&A), Palo Alto, CA
Sr. UI Designer/Web Developer/Project Manager for a boutique web design and development company providing professional services to small businesses, tech corporations, and nonprofit groups.

• Freelance Web design and development
• Client development & CRM
• Develop and manage team of associate Web developers for client projects
• Provide full-service graphic, web and architectural design capabilities to clients needing professional web branding, site maintenance, application design and online messaging

May 2000-April 2001: Charitableway, San Carlos, CA
Sr. UI Developer for a company providing online donation systems to corporate employee giving programs for clients such as Sabre, Hewllet-Packard and Sun,

• UI Team Lead and Sr. Developer providing leadership to User Interface Design Team, developing HTML and usability standards for major e-commerce ASP
• Developed, implemented and conducted usability testing
• Rapid development of HTML site and product prototypes for client projects
• Creative resource for web graphics, overall site design and print collateral
• Development of HTML and page layout standards & templates
• Liaison between engineering group and visual design team; HTML solution provider to engineering team

September 1999-May 2000: Aquent Partners, Sunnyvale, CA
Creative Services & Web Consultant

• Graphic design, HTML and JavaScript development for Charitableway including responsibilities for user interface design, graphics development, web-based application design, marketing demo design and HTML consulting to backend engineering design group

August 1996-1999: PROVISTA Software Intl, Fremont, CA
WebMaster & Consultant (June 1998-August 1999) for a software consulting firm specializing in porting legacy data & business application systems from mainframe environments to desktop and web-based environments for clients such as Pacific Bell (SBC), Clorox, California Lottery, CalPoly University, IBM, City of Fremont, CA and more

• Responsible for content, design, development and maintenance of corporate web site
• Consultant, working with PROVISTA clients on web related projects and issues

Director of Sales (August 1996-January 1999)

• Responsible for outside sales to new clients for multi-million dollar software development/consulting firm
• Designed and created necessary collateral, promotional and sales materials
• Created and maintained client/contact database
• Organized, wrote and submitted Project Proposals (RFP Submittals)
• First salesperson to perform at and above sales goals in company history (1997)
• Successfully migrated manufacturing/retail skills to high-tech industry gaining experience in business software, mainframe, networking, client-server and middleware technologies

Previous to 1996:

• Business owner, corporate partner, executive
• Creative designer, artist, consultant
• Custom Jewelry DesignerManufacturer
• Longshoreman
• Professional musician

References:

• Upon request

Affiliations:

Professional Organizations

• Usability Professionals' Association
• American Software Testng Qualifications Board, Inc.

Contact Information: